Snoozy the Sleeptight Beds Bear, wants to talk about the importance of sleep with you! A good night’s sleep isn’t just about recharging your batteries you know, it’s good for your mental and physical health too. In children it’s equally vital, a good night’s sleep not only improves their mental health it improves attention, behaviour and memory too!

So Snoozy has decided that there is no better time to start this conversation about the importance of sleep than March, the National Bed Month and World Book Day! Did you know, a study has found that switching from an old, uncomfortable bed to a new one can give you the benefit of an extra 42 minutes of sleep a night! So, making sure you have the right bed has never been more important.

Bedtime Stories

Did you also know one of the best ways to start a good night’s sleep off? It’s reading! A book read to a child before lights out is very calming and boosts creativity.

So put the gadgets down before bed and celebrate the power of reading with Snoozy. World Book Day is to remind us of the joy of reading for pleasure; to remind us of the wonder of reading; its power and its impact; its ability to help us escape and to give us a better understanding of issues and situations. It has been proven that children’s chances of success increase exponentially if they read, regardless of background, class, colour, or culture.

Enter the competion

Snoozy the Sleeptight Beds Bear invites all local children in Halton, Warrington, St Helens and Liverpool to enter our competition and tell us; “What does a good night’s sleep mean to you?

Is it climbing into bed? Is it reading before going to sleep? Is it sleep itself? Is it dreaming? Is it waking up in the morning? Whatever it is they love about sleep we want to know!

To enter: Either print off our Snoozy the Sleeptight Bear colouring page or visit in store to pick up a copy. Get your child to colour in Snoozy – and tell us what it is they love about sleeping.

Then, take a picture or scan the entry and upload it to one of our social media pages, on Sleeptight Beds Twitter, Facebook or Instagram.

There will be 3 winners picked. Each winner picked will win a £25 Smyths voucher and a £100 book voucher for their school. The winning entries pictures will also be used across Sleeptight Beds social media platforms.

Winners will be announced 30th April  – good luck everyone!!